Saturday, August 11, 2012

Stubborn Sizing Woes Nearing an End

Order a pair of jeans, or a shirt, and after waiting a few days, you get it—and it doesn't fit!

Every single person experiences trouble finding garments that fit them properly, in a physical or online location. At the store they seemingly have every size pants but your own (my 30x30 is quickly swept away most times), and online retailers run the obvious problem of lacking a physical garment.

Enter Styku.

This company is taking the initiative to realize an idea/concept that we've all known is necessary to online apparel shopping, but the practical application of the technology had not yet caught up to. Using a directory of apparel companies' sizing charts, CAD, and Microsoft's Kinect (other similar devices are sure to follow eventually), you can create a virtual scan of your body to see how something will fit you.

This is a revolutionary step in the online retail industry that will catch on very quickly; I see practical application and exploding popularity by the mid-decade. A more in depth exploration into the technology is given in the following video.




So, what do you all think? This technology is a wonderful step forward, but it's also the essential bridge toward a practical holographic apparel "fitting room." The future is fast approaching, and this is a great way to return a starved manufacturing base back to the USA.

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